The team at Umbra provided exceptional support during a smear campaign for one of my clients. Their fast, detailed, and strategic approach quickly restored my client’s reputation. Highly recommend!
Your online reputation .
Die Plattform, die lhenen ein besseres Verständnis von Kunden und Mitarbeitern ermöglicht und dabei hilft, auf diese einzugehen.
- Elevate reputation
- Remove Hurting Content
- Manage perceptions
- Elevate reputation
- Remove Hurting Content
- Manage perceptions
—DID YOU KNOW?—
0
%
of adults use search engines to find information online
0
%
customers loss because of one negative article on the first page of search results
0
%
of consumers report trusing a corporation with a positive reputation
—ABOUT US—
About us
In today’s fast-changing digital landscape, a company’s or person’s reputation is crucial. At UMBRA, we understand the power of a positive online presence and the impact of online discussions. We believe first impressions count, which is why we empower our clients to actively manage their reputation.
Our SERM (Search Engine Reputation Management) services enhance and protect your online reputation. Using advanced tools and strategies, we improve positive perceptions and mitigate negative feedback. We offer comprehensive coverage, including review management, building authoritative presence, steering narratives in forums, and removing harmful articles from search engines to keep your search results clean.
Trust UMBRA to ensure your brand shines brightly in the digital world, safeguarding and enhancing your online reputation.
“IT TAKES 20 YEARS TO BUILD A REPUTATION AND FIVE MINUTES TO RUIN IT. IF YOU THINK ABOUT THAT, YOU’LL DO THINGS DIFFERENTLY.”
—Warren Buffet
—Solutions—
Negative Article Suppression
Are negative articles damaging your brand's reputation?
Negative content in search results can erode customer trust and harm your brand’s reputation. Just one negative article on the first page can lead to a 22% loss of customers, highlighting the need for a proactive online reputation management (ORM) strategy.
Our Negative Asset Suppression service buries unwanted assets (articles, images, videos, posts) to the second and third pages of search results. If any content violates legal frameworks, we can even pursue its removal. Our advanced techniques help protect your brand’s image, ensuring positive content takes precedence and keeps your search results clean.
Search Journey Optimization
Is your brand relevant throughout a user's search journey?
On average, it takes 5 to 7 impressions for people to remember a brand, highlighting the need for visibility and consistency in your online strategy. Ensuring a positive brand experience throughout a user’s research phase is crucial.
Our Search Journey Optimization service enhances your brand’s visibility and reputation across the entire search journey. From initial awareness to full familiarity, we ensure positive and authoritative content dominates. We use digital PR tactics to spark interest, educate, and build authority and trust through editorial content, industry interviews, and global press releases.
Trust us to maintain a strong, positive online presence that resonates with your audience and keeps your brand relevant throughout the entire search journey.
Authority, Trust and Expertise Building
Want to be recognized as a leading expert in your industry? Need more coverage?
A positive Wikipedia reputation is crucial for shaping public perception. As the seventh most-visited website globally, Wikipedia entries significantly impact how individuals and businesses are viewed.
Our Authority, Trust, and Expertise Building service ensures your brand stands out as a credible authority. With Wikipedia’s high domain rating (100), its articles often secure the top position in Google search results, greatly affecting your reputation.
We manage your Wikipedia presence to ensure accurate and positive entries.
Trust us to enhance your online presence and establish your brand as a trusted authority in your industry.
Forum Management
Looking to integrate your brand into relevant online discussions?
For each topic or theme, an engaged community exists. Our Forum Management service analyzes and identifies the most suitable channels for your brand. We monitor sentiment, engage with these communities, and strategically position your product or service within relevant discussions. This approach not only integrates your offerings into conversations but also fosters authentic engagement and support from community members, amplifying your brand’s presence and credibility.
Trust us to enhance your online presence through targeted forum management, ensuring your brand is seen and valued by the right audiences.
Review Management
Want to ensure your brand shines through online reviews?
With 93% of people reading online reviews before making a purchase, managing your brand’s reviews across platforms like Google, Yelp, Trustpilot, and more is crucial. Especially with the rollout of Google SGE (Search Generative Experience), where Google will use AI to pull review data to better inform users’ search queries.
Our Review Management service revolutionizes this process with an automated system that selectively showcases positive feedback while redirecting negative reviews for resolution. From establishing new review platforms to optimizing existing ones, we ensure your brand’s public image is polished and positive.
Trust us to manage your reviews effectively, enhancing your reputation and building trust with potential customers.
—Integration—
Will Arthur
Lawyer
Jane Lopez
CEO, Financial Industry
They were amazing in helping me build my online presence. Their expertise and dedication made a huge difference. I highly recommend their services!
John Regner
Author
Umbra played a crucial role in getting my book launch ready. They helped secure media placements, which significantly boosted my book’s visibility. Their expertise and support were invaluable. I highly recommend them!
Why choose UMBRA?
We keep your Google SERPs (Search engine result page) clean. At our core, we leverage tactical SEO and have a deep understanding of algorithms to rank web assets effectively and fast. From suppressing negative assets to promoting positive content to the front page, our service gives our partners control over their online reputation. Trust us to safeguard and enhance your digital presence.
—WHO WE SERVE?—
Individuals & Professionals
Enhance your online reputation by erasing outdated negative content and creating a positive digital footprint.
NGOs & Political Organizations
Counter smear campaigns and optimize your online presence to effectively spread your organization’s agenda.
Family Office & Corporates
Eliminate harmful content and cultivate a strong, positive online profile for your business.
Reputation Management Steps
01
Reputation Analysis
We utilize search intelligence data to analyze your current reputation across the entire search journey. This process identifies harmful content and pinpoints opportunities for brand amplification, ensuring alignment with your brand’s voice and values.
02
Seeding Workshop
In our Seeding Workshop, we delve into the dos and don’ts of communicating your product or service. Learn what is permissible to communicate and how to effectively convey your message. Learn more about your success stories and best practices to help you achieve optimal results. This workshop equips you with the knowledge and tools to seed your brand effectively, fostering trust and engagement with your audience.
03
Strategy Development
Our team creates a strategic roadmap, identifying the types of assets needed to rank at each stage of the search journey. From editorial content and social media to forums, we develop a tailored approach to effectively enhance and protect your brand’s reputation.
04
Content Development
We create a range of content, from editorial articles to social media assets, including images and videos, designed to support your strategic goals and engage your audience. Our PR experts and creative designers also develop landing pages to further amplify your message.
05
Monitoring & Analytics
Our monitoring and analytics tools assess the impact of our reputation management efforts. By paying special attention to how these efforts are perceived, we make data-driven adjustments to maintain and enhance your online presence.
—FROM THE BLOG—
Top SEO Tactics for Reputation Management
Discover top SEO tactics to enhance your online reputation and ensure your brand stands out positively in search results.
—The people behind UMBRA—
Our Team
At UMBRA, our team of over 10 dedicated professionals brings together certified expertise in Brand Analytics, PR, SEO, and data analysis. We are committed to delivering comprehensive and tailored solutions that drive success for your business.
Caitlyn Lamahr
PR & Journalist
MA. Tom C.
Technical Operations Officer
Mag. Rameez O.
Founder & Growth Strategist
—FAQ—
What is Search Engine Reputation Management (SERM)?
Search Engine Reputation Management (SERM) is a strategic approach focused on controlling and improving how a brand or individual is perceived in search engine results. It involves several key components that work together to enhance and protect an online reputation.
First, SERM includes monitoring and analysis, which involves tracking online mentions and search results to identify and address both positive and negative content. This helps in understanding the current reputation landscape and pinpointing areas that need improvement.
Content creation and optimization are also vital. By developing and optimizing positive content, such as blog posts, articles, and social media updates, brands can ensure that these pieces rank higher in search results, effectively pushing down negative content.
Negative content suppression is another critical aspect of SERM. This involves using SEO techniques to ensure that positive content outranks negative articles and reviews. In cases where content violates legal or ethical standards, SERM includes pursuing the removal of such content through appropriate legal channels.
Engagement and response play a significant role in managing a brand’s narrative. Actively engaging with online communities and responding to feedback helps in maintaining a positive online presence. Additionally, strategic communication ensures that all brand messages are consistent and positively influence public perception.
The benefits of SERM are manifold. It builds trust and credibility by ensuring that positive content is prominently displayed in search results, which enhances trust with potential customers. Proactively managing negative content helps mitigate damage to the brand’s reputation, preventing loss of customers and revenue. Moreover, a positive online presence leads to improved customer satisfaction and loyalty, providing a competitive advantage over brands with unmanaged or negative online reputations.
In essence, SERM is crucial for protecting and enhancing a brand’s reputation, ensuring that the first impression made through search engines is positive and impactful.
Why is Online Reputation Important?
Online reputation is crucial because it significantly influences how individuals, potential customers, and stakeholders perceive a brand or person. In today’s digital age, the first impression often comes from what people find about you online. Here are the main reasons why online reputation is essential:
1.First Impressions Count:
The majority of people use search engines to find information. The content that appears in the top search results forms their first impression, which can be challenging to change.
2.Impact on Trust and Credibility:
A positive online reputation builds trust and credibility with your audience. Consumers are more likely to trust and engage with brands that have positive reviews and a strong online presence.
3.Customer Decision-Making:
Online reviews and search results heavily influence purchasing decisions. Negative content can deter potential customers, while positive content can attract and retain them.
4.Damage Mitigation:
Proactively managing your online reputation helps mitigate the impact of negative content. Unaddressed negative reviews or articles can lead to a significant loss of customers and revenue. Just one negative high-ranking content piece can severely damage your brand.
5.Competitive Advantage:
A strong online reputation sets you apart from competitors. It makes your brand more attractive and can be a deciding factor for customers choosing between similar products or services.
6.Influence on Business Relationships:
Business partners, investors, and other stakeholders often research online before making decisions. A positive online reputation can enhance your business relationships and open up new opportunities.
7.Reflects Your Brand’s Values:
Your online presence should align with your brand’s values and voice. A well-managed reputation reflects positively on your brand’s integrity and commitment to quality and customer satisfaction.
8.Hiring and Talent Acquisition:
Prospective employees often research a company online before applying. A positive online reputation attracts top talent and enhances your ability to hire and retain skilled employees.
In summary, online reputation is a vital asset in the digital landscape. It affects trust, credibility, customer decisions, hiring, business relationships, and overall business success, making it essential to manage and protect it diligently.
Why Do You Focus on Search Journey Optimization?
Search Journey Optimization ensures your brand remains relevant and positively perceived throughout the entire online search process. Users go through various stages when searching for information, from initial awareness to decision-making. Ensuring your brand is visible and positively represented at each stage helps guide potential customers smoothly through their journey.
Consistent positive content throughout the search journey reinforces brand recall and builds a strong, lasting impression. This comprehensive approach involves managing different types of content, including articles, social media posts, and forum discussions, to cover all potential touchpoints and provide a holistic reputation management strategy.
By strategically placing positive and authoritative content, we build trust and establish your brand as a credible source of information. Proactively managing your presence helps mitigate the impact of negative content, ensuring positive content dominates search results. This leads to higher customer satisfaction and loyalty.
Additionally, Search Journey Optimization aligns with broader business objectives, such as increasing brand awareness, driving traffic, and boosting conversions. It adapts to search engine algorithm updates, keeping your content visible and relevant. In summary, focusing on Search Journey Optimization helps build trust, enhance customer experience, and support business goals by ensuring your brand is consistently represented in the best possible light.
How Much Does Umbra Service Cost?
Umbra offers various packages tailored to meet the diverse needs of individuals and businesses seeking to manage their online reputation. The cost of our services depends on the complexity and extent of the reputation management required. Our pricing structure is designed to provide comprehensive coverage and effective results.
The cheapest package starts at $2000 per month. This package includes essential services such as monitoring and analysis, basic content creation and optimization, and negative content suppression. Higher-tier packages offer more extensive services, including advanced content strategies, legal assistance for content removal, and personalized engagement plans to ensure a strong, positive online presence.
For detailed pricing and to find the package that best suits your needs, we recommend booking a consultation with our team. This will allow us to assess your specific requirements and provide a tailored solution that aligns with your goals and budget.